Transcript of Build $1000/day cash-flowing startup on beehiiv (here's how)

people ask me all the time Greg if you were to start a business which one would you start if you're just trying to get to 10 to 20K a month and I usually say start with an email-based business so start with building a newsletter there are platforms like beehive that make it a lot easier to go from Z to 100,000 subs and then start monetizing at 10 15 20 30k a month so I brought on Tyler dank The Mastermind behind beehive the guy who was at morning Brew who helped them get to 3.5 million Subs $75 million acquisition and basically dumped all his knowledge into building a platform called beehive and he just gives us the sauce around how to actually go and build an email-based newsletter how we can actually do it what are the tricks of the trade uh and uh he drops a lot of knowledge this is a master class for anyone who wants to go and build an email newsletter or an email-based business and I hope you enjoy this [Music] episode I've been waiting to do this podcast for such a long long time because I think that everyone should start an email newsletter so had to have Tyler co-founder of beehive to show us how he went from zero to almost 100,000 subscribers we go almost 100 100 sounds better but I can't lie because we have the screen share up and I'm at 90,000 but we'll be at 100 soon exactly and what I want to do in in this episode Tyler and tell me if we can do it is if you could tell everyone the sauce for how to actually go and do this how to actually grow the list what type you know how to think about content how to create a website how to think about sponsorships I want people by the end of this episode to basically know how to actually do this that they can actually go and sign up for a beehive and start making progress do you think we can do this not only do I think we can do it I would love to do it because I get so many DMS every day being like yo how do I grow my newsletter faster and I've written an article about like how I got to 10,000 within a few months but a full Deep dive using all of our features capabilities Etc with the case study of it worked for me 0 to 90k in like 14 months um I will show everything so it'll be doing me a huge favor as well and if and if you get a you know before we hop in but if you are able to build a newsletter of let's say 90,000 what sort of Revenue on a monthly basis could you make from from a newsletter like that yeah I'll give the well two things one before everyone says well yes you are the CEO of the company that's why you've grown so fast everything that I am going to show in this video like you can do just as well as I can like I don't have any Secret Sauce outside of the fact that I know which features are coming and how to use them but we also publicize to use everything so there's no like proprietary advantage that I have and then to answer your question directly with the caveat again that I have a full-time job this is not like my main Revenue stream as a side project I put five hours a week into between 20 and $30,000 a month it's actually a joke and and it's it's a joke because people think oh it's just a newsletter you know but I mean it pays the bills right yeah it literally pays the bills so um where do you think makes sense to start yeah I think we're where we can start is probably just top of funnel which is like the website itself because that is where I drive people to um so let me jump in here little maybe not everyone is fully aware but beehive also has like a full website builder that you can build your own like fully customizable website right so the big desk energ is the name of my newsletter it is a Windows 98 theme so like it intentionally kind of looks shitty like that is the purpose um but you can see like here's my subscribe page where I drive a ton of traffic to um so here I got to got to fix the zoom a so this is the subscribe page I have an archive page which is all of my stories the point here is you can create and spin up different pages you can jump in here I can change the it to be I don't know obnoxiously large I can add a subtitle underneath I can make the subtitle green and then I can make all of this gray so thing I'm flexing here more is like this is a full website builder top of funnel where I drive traffic too you can make it your own you can build custom web pages you can D you can build lead magnets which we'll get to um but full website builder um with that there's a few things you can do because we're focusing on acquisition so one thing we actually launched this past week is this email capture feature so you can drop a popup that you can customize when and how and on what pages you want to have this on and customize it per page so this is like one potential email acquisition strategy and you can drop it per page um you can even have like logic where if it's traffic from Facebook or Twitter it's a different type of popup with different type of language um so that is like one thing kind of just show showing a new feature what I actually think is Sor interrup free to interrupt interrupt me at any time I'm just going to start ripping so what you're showing me basically is how do you build the most trap because what you know how are you what's going to happen is you're going to be creating content on places like X and Instagram and Tik Tok over here you're going to be bringing them to this website and your goal is to get you know 15 to 20% of people to land on this and actually put in their email what you're showing me is interesting for two reasons one is I mean I've never seen a website that looks like this uh like from for a newsletter yeah let me just pull up like looks I was in the website builder but like here's a nice like Safari this is like my live website um again top of funnel where I drive traffic and this is for my newsletter so I guess the other thing that we'll probably highlight is you don't need to send an email newsletter then copy and paste it into WordPress or web flow to like hosted in two different places when I publish my newsletter it is also here's the web version of my most recent newsletter um and we'll get to what that is in a moment but yes this is this is my newsletter so it's simultaneously an email article or a web article and an email newsletter that's all published SEO optimize in the same location that's cool because you know I um I'll be real with you Tyler I I have like a bunch of different products I use like I'll use you know I have a substack over here and a kit over here and a framer over here and a web flow over here and it's it's just a lot of things to manage so this is interesting because it's just like it's all in one place so okay so the other thing I was going to mention is you don't realize is how how actually having those popups like that'll get your conversion rate from you know 10% to 12 % you know and having these little you know Death By A Thousand Cuts in terms of like getting people onto your email list is going to make a difference yeah and I don't want to over index on like the popup we like launched that three days ago so I was excited to show this like new popup feature that you can have per web page per traffic Source um but that is not the secret sauce it's just throwing pop-ups and annoying every web visitor it's a part of and that that's how also I think like while we're at the top of the podcast a important thing to note is there is no Silver Bullet from going from Z to 990,000 in a year it is a compounding of like eight to 10 different things which will walk through that all add you know 100 subscribers a week here 100 subscribers a week here 100 subscribers a week here you build the base you have referrals you have other things working in compound and together you start to grow by 15 to 2,000 Subs per week but there's not like a single feature um Everyone likes like the quick and easy like Silver Bullet that typically doesn't exist so an important caveat so yeah this is a great place to start this is top of funnel as you said you don't need eight different accounts for your website and your automations and your newsletter like beehive does all of that which is more than just oh you don't need to log into four different things it also for data which gets important down funnel as well like we attract where subscribers and visitors come from whether it's X or LinkedIn or whatever we have all the you M parameters and then you can track them for like what they do on your website down to what links they're clicking in your email and as you get more sophisticated as a publisher or entrepreneur just understanding how the data fits together and being able to pull out analysis of who your readers and customers actually are is increasingly important and we can get to there in a bit um the next thing I was going to show is per subscribe form not only can you like customize you can see here like the width the height the colors the text like you can just like Chang the the text of everything what I actually think is the most coolest for acquisition is up here we have two different things we have the signup flow and you can create a custom signup flow I'll show you what that looks like in practice but it's essentially like after someone puts in their email where do they go and there's like interstital Steps From a recommendation model of recommending other newsletters there's a survey which I'll show you where I collect data about the new subscriber and then there's like a final destination thank you page that they land on which is kind of like introducing who I am and what big desk energy is you can create actually multiple different signup flows and each different uh subscribe form and popup can send you down a different signup flow so if you had a specific sign up flow for acquisition on Twitter versus LinkedIn you can do that um and then to piggyback that we also you can sync an automation flow um to each signup form as well and so we'll get into automations in a second and automation is like an automated journey of email EMS and other steps it can be a simple welcome email or it can be a 15st step journey of emails with logic and updating different parameters but basically where people come in and which page they land on you can send them to a different automation um we'll show the back end of what I how I set this up but right now I have them going to my default signup flow and my welcome series Automation and again you do that per page so you can have it all be the same but like my signup page and which we'll get to in a bit my lead magnet Pages actually have like an entirely different Automation and why should people care about automations like why does that matter yeah for a few things um let me I'll jump over here the we're we're getting ahead that's fine the welcome series why someone should care about an automation so here's what my welcome automation looks like it's like 10 steps first is like what most people are used to receiving which is as soon as you sign up for a newsletter like what is this newsletter tell me more about it here's like my welcome email that explains exactly what big desk energy is but you're also you have someone's attention who just converted and you are top of mind for them it's a perfect place to push them or incentivize them to take an action so I'm kind of introducing them to the newsletter the playlist asking them to follow the playlist and then I actually asked them to refer someone else so we'll get to referral program in a bit as well but I actually make the ask in my immediate um welcome email because they've already made the decision like this looks interesting to me I'm going to sign up for it while I have their attention can I be like is there anyone else who you think would be interested this in this as well and I'll actually reward you and incentivize you to refer a friend um so that's a bit of like the referral program which we'll get to but this is like one step of this like automated Journey that I've set up as part of like my welcome series but I'm sure I mean you do a welcome series as well I'm sure there's like plenty of different reasons why you would want to send an automated email as soon as someone gives you their email yeah I mean the most I think it's it's two things one is you want to build instant trust so by the way you putting a a Spotify playlist is brilliant because like to me i' I've never seen that before and I wasn't going to bring it up but we might as well Flex the uh the playlist while you're talking ex yeah we might as well so I think uh it keeps it keeps you top of mind it also increases trust and it also just humanizes the person behind the the newsletter so I think that's really smart the second thing is if you're selling something so let's just say I'm a you know I'm tweeting a few times a week I'm trying to build this newsletter I'm trying to get to a couple thousand Subs a week I could just you know in my welcome series it could say you know if you want to buy one-on-one time with me here's my intro. co link you know intro. Eisenberg or whatever or um you know here's a here's a course or here's a SAS product I've built or just it's an opportunity to um to increase LTV and we'll talk about I think we we we'll talk about that later when we talk about what are ways to buy subscribers and how how can we think about uh CAC versus LTV um but that you know that's why I think dialing in your welcome series makes a lot of sense and like you're looking at it from like the Tactical what can I do in my ecosystem whether it's drive conversion or get people deeper into my funnel I'm just like an idiot who is doing this as a side project and so like my like work playlist which is Big desk energy which is also where I built the newsletter off of is like a fun unassuming thing to push people to and like probably what I think will get the most traffic out of this entire video is not my newsletter but my playlist which you should check out so let me pull up so I can like turn this into like practice right so here is my website I drive someone to my website they sign up we have some security measures and I don't know if this is going to work on the first time cool so this is like what I consider the Subscribe flow so thanks for subscribing here are you see sponsored the top four and then there's a few others three underneath that are not sponsored which I'll get into the sponsored ones are using our Boost network which is how I passively make money um so for example Confluence VC if you and so I'm like the new subscriber in this situation I toggle this on this looks like interesting like morning Brew but with VC stuff so if I'm a new subscriber to Big desk energy these are my recommendations someone comes and toggles on Confluence that also signs them up for that newsletter Confluence pays me directly $2 or3 per lead and so if someone also is interested in study hall sampler and private lobby that's $6 I just earn like me as in Big desk energy earn because someone was also interested in these recommendations and those are sponsored via our Boost network and then below the fold you see CFO Secrets World Builders whatever these are not sponsored these are like my genuine recommendations of people and friends that I follow that I recommend um because I'm not going to make money off my own demo I I won't do that um but that is like step one of like and that is the Boost network which we'll get further into but also how a lot of these newsletters are earning thousands of dollars per week passively they're driving new subscribers which is good for them in their newsletter along the way one in five people opt in to like a additional subscription that pays them two three four dollar per lead um and then this person's happy because they are growing without having to get that subscriber themselves so total Network effects there this is the first step the second step of this like this is the Subscribe flow that I was talking about was this survey and so I collect first name birthday some people get pissed off I I care less about that I just want to know the year more or less so I can have like basic you know demographic data what best describes you founder freelancer student employee primary skill set engineering design Finance product so this is my way of this is I actually think one of the most underrated steps of the entire thing when you have a newsletter and you write about Sports and you have 20,000 people you know that you have 20,000 people who like genuinely like sports in one way or another but you have no idea are they 80% female do they prefer the NBA over the MLB like you have no real data about who your audience is which can dictate one how you monetize and two what content to create if you know that 80% of the people who sign up for your newsletter prefer the NBA and you're only covering MLS and MLB like it's a huge missed opportunity on your part so collecting data about your subscri subscribers again when they're most likely to give you data at the beginning because you've already converted them and they are engaged um this is like the biggest step I think most newsletter operators Overlook and this is built natively within beehive as well and so I'll skip over that and then the final step is like just like this like welcome page so it's kind of an extension of the automation the welcome email but this is again assuming that not everyone is going to open my welcome email here's information thanking them from signing up I drop three of my most popular stories and then tell people to subscribe to the playlist and then you like drop them to my website can carry on with your day but the Subscribe flow that I kind of was talking about over here that is what that was and you can customize that Any Which Way cater to what your main objectives are couple quick thoughts I think grabbing the birthday information is really smart could you is it possible to send an email on their birthday so there's something I do that's actually pretty interesting is the last thing that I collect is like what is your goal for the next 12 months and I have their subscribe date saved obviously when they signed up so 12 months later I send everyone like this was your goal 12 months ago did you hit it and I get I get a crazy amount of responses of people being like actually I crushed it or like totally way too ambitious but this is really cool that you did that um so that's like a few things that I do um which you can see in this so here let me let me jump around so that was like the Subscribe flow again big thing one of the bigger features that we built is you can customize subscribe flows and automations for your acquisition source and per page um this is like the actual automation so the welcome email I already showed I wait one day and then so there's a true false branch which you can customize however you want basically I was checking here did they submit that survey as you saw when I went through the Subscribe flow like I just canceled like I didn't submit any information and like a lot of people do just like skip over it what I typically do here is if they did not submit that survey I actually send a follow-up email so on the left you can see the preview it says hey it looks like you recently signed up but it looks like you skipped over the survey um if you can complete this 30 second survey it can help me help you potential job opportunities founder fundraise deal flow IRL meetups and so much more so I'm basically putting the value on them of like if you give me this information it's five questions takes 20 seconds I know more about you so I can cater like events and offerings to better serve you and you might be wondering how well does that work works really well I have 22,000 responses to this survey out of 990,000 subscribers so about a 30% conversion rate of people who sign up for my newsletter do end up completing this survey um and you can see again one thing that I want to emphasize with VI is like it is like an all-in-one solution you can do everything so you don't need to use MailChimp or type form to create these forms and then use an API to send it back to like your database this is like our survey Builder so first name birthday what best describes you your primary skill set number one thing you want to accomplish in the next 12 months so I created this natively within beehive you can add like drop down multiple Choice like a bunch of different questions and here's like the 22,000 responses that I've received why that is important so this is actually the one thing I'll show that is not within beehive is like my Media Kit of like how I monetize so we'll eventually get the paid acquisition I'm not just like burning money to grow this newsletter like I have an income stream outside of like my salary which is the newsletter and it's primarily via sponsorship I sell ads to my newsletter a few different ways one using bi but prior to the new feature we launched but here's like what I'm selling I know the GE geography of my readers based on the data that the provides for like location I know the age because I collect it on signup I know the gender because I collect it and then primary role and primary skill set again like it it's intentionally looks like a shitty 1998 UI but like this is the information I collect so when I try to sell advertisements to other companies I can say 60% of my readers identify as a Founder 20% are employees most are in marketing and product so like I have a good sense of who my audience is which makes it easier to sell ads for my newsletter any thoughts or should we should we keep on rolling I mean I'm just I'm just there's a there's a tiar going down my face because I I I have 140,000 subs and I haven't done this and now I just feel sad um but I feel sad on one hand but now I feel happy on the other end cuz you know now I I'll I'll go and do this I think um it it makes it it's very intuitive that that that you would want to survey people um the other thing I really like about it is do you remember or have you ever read the book by I think it was near Al hooked yep yeah huge fan yeah I think one of the one of the things in the framework of how do you build products that people are hooked is investment and I think the mistake a lot of people make is you know when they're building newsletters is there's no real investment you know um because people subscribe to a newsletter and they passively consume it one of the reasons why I think your clickthrough rate is so high your open rate is so high is because people are investing once they do the survey to commit to Big Des energy in some some way so I think that for what you know for the person listening like think about how you how you want people to invest in this newsletter and there's like I think a lot of subtle psychological things that build up to it like when you land on my welcome page I'm not upselling you to an expensive course or like shoving a bunch of down your throat it's like actually just follow my my playlist that I think you might enjoy so like I'm kind of trying to build some sort of rep with the new reader of like very unassuming like just like I'm just a tech guy building a platform that I will publicize which is the whole thesis of the newsletter it's me like building in public um here's some content I think you'll like and then so when you go to your email and it's like hey you forgot to submit this survey and I'm also framing it in the way of it benefits them which it does I use this data not just to sell ads but understand like what who am I even writing to and like what type of content would resonate more with these types of people the fact that it's 60% Founders per the survey like all of my content is very like founder startup Focus for that reason and that's kind of like the only thing I can really right about but um it's like reinforcing so then because I started to of funnel with the website and kind of showed the Subscribe flow there's like a few different parts that I can break down a bit more so we have a recommendation Network these are the three uh newsletters that I organically recommend you can see over 15,000 subscribers I've driven to their newsletters and you can just jump in and browse every other newsletter within the bive EOS system to recommend so I could typee in product for example and it will take a half a second to load and then you have like all these different product newsletters that you can see like the description name and I can add them to my recommendations inversely I have probably a hundred or so not all of them have driven a ton of subscribers and they are not categorized or organized in any way but some of them have driven like a couple hundred if you enough but these are all of the newsletters it's like 201 Subs right she is in her subscribe flow she is organically promoting big desk energy as a newsletter and she has driven me 200 subscribers here's 95 down here here's 90 down here so you can kind of see like the network effects at play and this is like very passive um but the more you promote your newslet and we internally are working on ways to like build these like hubs of people so they can connect more easily but again not a silver bullet but I probably grow by a couple hundred subscribers per week from this collection of um maybe 100 150 other newsletters in the ecosystem recommending big desk energy as one of the newsletters that they recommend um so basically what you're saying is every single week you're getting a few hundred free subscribers that are high quality basically um that you know if you value a subscriber at two to three bucks or something like that you're getting you know four to $600 a week of value by just existing just existing and this is and we have like a network and you could see like the search feature so people who search startups or Tech or business like I come up and then I'm obviously pretty vocal in socials but what we are building internally is like the the everyday person who lives in in Nebraska who wants to connect with other people who write similar topics like how do we make it easier for them to build those hubs so they all recommend each other because like it gets tiresome to recommend like more than three four people like I think most probably average only recommend two to three or it's just like a poor experience for the reader but in aggregate over time like this has built up over 14 months of me publishing on the platform I probably have 150 to 200 newsletters recommending my newsletter which is like as you said a few hundred free sub every single week so that is one way to grow and like again this is like the the network effects that take time like this is like it's almost like the thing about investing it's like time in Market beats like timing the market it's like this is 14 months of me publishing and like building a name for myself on the platform doesn't happen over overnight and this isn't like a silver bullet but it's a free hundred Subs if you wanted to accelerate what I'm actually one of the features I am most proud of I showed in the Subscribe flow the sponsored post so this is Boost this is like the growing boost dashboard um so you can see I put like a good amount of money but again like because I am earning Revenue through advertisements um like it pays for itself so let me actually show like the other side of this first if I wanted to monetize passively via boost I come in here you can see I've earned like a few thousand on Boost you can explore offers so the Boost Marketplace you I I promise I'm not intentionally first there I don't know why that happened um but here are different Publishers who are willing to they have a paid budget to grow on the Beehive ecosystem so if you look down here at breaker they have between 25 and 100,000 subscribers they've posted frequently 14 hours ago English here's like the majority of their demographic they're mostly us Australia and the UK and they are willing to pay you $2 per subscriber to promote breaker and the promote part is what what I showed earlier which is after you subscribe to a newsletter like three things pop up here are the three recom here are the three newsletters that I recommend um if breaker is one of them and you send them a new subscriber you earn $2 passively here's status $2 $2 for finance W um but you can search and filter so like let's go highest payout paid Street performance is paying $4 per subscriber um um we have actually quite a few that are paying $4 per subscriber and you know not every newsletter is created equally like maybe there are subscribers more valuable because they push people into a funnel that sells a course or they have a more Niche audience um and they can earn more per subscriber um I think I offer about $22.50 per subscriber but this is like a network and so what I'm showing boost is like a little complicated because it is a two-sided Marketplace within a platform but there is a side of people who are looking to monetize and there's a side of people who are looking to grow and it's not mutually exclusive but what I'm looking at here is the D Toc newsletter right so let me go or let me go here if I want to earn $4 per subscriber I can apply to paid Street performance I think I'd be a great partner I don't know how that is any tips on I'm sure a bunch of people uh are applying to let's say pay performance like how do you like what do you write so that you actually get them to accept it so one probably something better than I just typed in in 5 seconds on the spot right like I think if especially for the higher paid per subscriber you definitely want to specify why you actually are a good fit you can also so here there's also Geographic restrictions So Paid Street performance you can see here you're they're you're only getting paid for subscribers that you send who are in the US and you can see here is US and Canada so on the gross side if you know that like a subscriber in Europe is less valuable to you you can actually just set your Geographic filter to be only us and like you're only actually ever paying for us Subs if they send you subs from South America Africa Europe you'll receive them you just don't pay for them and that's like made clear so yes answer your question a better description but here I'll show you the flip side of this right so let me go to [Music] um well first here I'll show you this is is my like dashboard so here's everyone that I am paying to promote big desk energy um you can see how much money I've spent over here this this evolving AI insights has sent me 5,200 subscribers you can see the open rate 38% and the acceptance rate is like of all the subscribers that they sent me how many were like accepted we do a few steps of like verification so like if you send just like shitty subscribers who never open never click anything like that you actually don't pay for them so it's kind of like running a Facebook ad where you only actually pay Facebook if that becomes a customer so if they send you unengaged subscribers who do not open your emails at all like you actually don't pay for them so it's like a risk-free growth strategy in a way um nothing is perfect um but we have a bunch of different models in place to make sure so I have like I don't know dozens of Publishers promoting me um and you can see here here like you can pause them at any time so this one right here was only giving me a 20% open rate that was below my threshold so I just like cut it off like you can monitor the stats and metrics you used to have to do that manually we actually added this feature called autop pause which basically does that for you so I've set the threshold to 30% open rate and so as soon as any of these newsletters sends me more than a 100 subscribers it'll check frequently is the average open rate Above This threshold and if it dips below it it just cuts it off so you can see here autop Paws means that they were sending me they they sent me at one point like 5,000 subscribers The Open rate was only 20% so rather than me having to manually carve out time out of my week to like assess and review these it automatically turns off the worst performing channels so like this is a full like growth marketer on steroids just like constantly working for you um and then I'll just show you the application thing so as you can see I have 155 applications so what you saw me do five minutes ago was me applying to that one newsletter that's paying $4 per lead so I have 150 applications used to be a total pain in the ass to man manage one we also have Auto accept rules but you can add filter so you can be like the language I only care about Publishers who are in English majority is United States and we can add what Canada in there number of posts they sent at least five post so it's not just like new senders who are trash engagement so this is their open rate so let's do average good or excellent um and then boost quality is the other thing right so this whole ecosystem is called boost and we have like a scoring mechanism to say like these newsletters send higher quality subscribers and these newsletters so boost quality you can do like excellent good average um and then with that it should filter down so here's 28 that qualify that are that sent more than five posts that are English in the US Canada whose engagement is above a 10 to 25% open rate um boost quality good excellent um and you can see here and I can like kind of pick out whichever one you know Tech finds whoops Tech finds new publisher slower growth 10 to 25% open rate excellent boost quality 99% in the US like I can just go ahead and accept them by me just hitting accept now every time that someone signs up for their newsletter big desk energy now pops up as like hey you should also subscribe to that so I I in like one click just added like a new acquisition source for me to grow faster gr these are not free I'm paying $2.50 per lead but I only pay if they actually open and engage with my emails yeah and if you you're happy to pay $2.50 if you make on average $4 for example right like if you end up I and I think that's what I want PE people to to internalize is is that once you are able to build a machine it's kind of like a vending machine where you're able to put in if you know if you can put in $2.50 and $4 comes out you're not saying you're basically saying how much money can I stuff in this vending machine um in a in a scalable way right you want to make sure that you know you're managing all all all of the stuff and you don't want to grow too quickly I think that's a mistake I'm sure you've seen examples people growing too quickly um and then their C goes up and and stuff like that so um but I do think that this is what's interesting about this whole whole business and building a business on top of beehive is is thinking about it almost like a vending machine yeah I mean it's it's crazy to think about like if you know that you can make money on the back end I put two to $3,000 of like budget into this like growth machine every month and I have 155 Publishers who want to promote me which means when when they go out and publish on Twitter and Linkedin about their newsletter every person that they get in their funnel is then shown like oh I also recommend big desk energy and I'm happy to pay $2.50 per lead that they send me and meanwhile I'm able to through the dashboards on beehive vet see the open rate unsubscribe rate acceptance rate and at any time that a publisher or newsletter is sending me lower quality subscribers I can cut them off at any point and even automate that process um so it's like an entire growth Engine with all of like the data and dashboards that you need and it's just built on these Network effects and what I think is like a pretty intuitive UI um but this is definitely like the most complicated part of the entire app because it's like a full two-sided marketplace network within the platform that is shown on everyone's individual website so there's like funnels on funnels but we do our best just to show the different types of dashboards and data to make it as transparent as possible even down to the fact that everyone who applies to my newsletter I can see the size growth engagement and quality um so it's like full transparent Marketplace so one of we we we've hinted a few times at lead magnets I think you actually are the king of lead magnets your your Tweet threads into sign up for this that's also my newsletter to get X is like superb so I guess also do you do you could probably do it better than I can do you want to explain what a lead magnet you know my insight there is my insight is on X specifically there was a time when you can get you can post a tweet and then your second tweet could be could be uh if you like this post sign up to my newsletter and for two three years that worked like a charm but things changed um and the way to get news you know one of the ways that I've noticed has been really helpful to get newsletters subscribers is to say okay how can you package up value um and that's related to a piece of com you know a tweet an Instagram post whatever and give that away and people who get that value also get subscribed to the newsletter that to me in 2025 is one of the best channels for for growing any newsletter do you want to explain to the audience what a lead magnet is it's true a it's uh this is a smart audience but it is worth worth defining a lead magnet is um it's a digital asset um or could be a physical asset it's an asset that people sign up to that's related to your main offer so for example um you know I have a I have a lead magnet that is here's the 30 plus uh of my favorite startup ideas from the startup ideas podcast and people sign up to that that um that lead magnet and then in the future I I might send them an email that says hey I see that you're the VP product of Facebook we have LCA that does zero to1 product design for Google let's say and then I and then we sell them on that service so it's basically a way to um and by the way I wish I had done a survey we actually have to I I go through it manually like like a chump like like a peasant I know like a chump and I know people are listening to this and expecting more of me but um yeah I go I go through it like a chump and and then reach to and and that's that's a lead magnet yeah so great great setup for one they're super effective right I think you would agree I think you're amazing at them like lead magnets work extremely well um so I'll give you an example of like what I set up as a lead magnet is like the next leg of the stool of growth that I work on top of so going back to our website builder like I said you can create a custom page for anything um so this is a totally like custom the zoom is pretty aggressive so I apologize for that but again you can build a web page for whatever I use the Beehive website builder to create a lead magnet um what that actually looks like in practice while you were talking I pulled this up so here's like a tweet that I put out this is it's actually I'm pretty proud of this this was a one of our earlier C Decks that I created with like very shitty Graphics right and so I totally coincidentally did stumble across this on my computer one day that I have haven't seen in like two years so I tweeted holy stumbled across the deck I used in 2022 to raise our seed extension so we raised 2.6 million and then I realized we didn't raise enough money so I had to raise more money this is like the deck I made to like communicate we needed more money um so we raised 1.6 million off of this deck and so I link out to it you can view and download here so one it's interesting got 143 likes almost 100,000 views it's not Greg Eisenberg numbers but it's decent and so people click through and here is like the lead magnet I got their attention top of funnel I posted on Twitter I also posted it on LinkedIn and I drive people to this page and it basically explains the exact same thing right six months after launching we had 5,000 signups 13 and a half Mr $45 million Cent or 45 million email sent this is the deck I use to raise money put in your email here um I also link to it up here in the resources why that is cool is like again go back to what I showed earlier on this subscribe form the signup flow is different it's a different signup flow because I don't want to shove like recommendations and boost and down their throat it's like they came in expecting a lead magnet so I have a different I'm pretty sure the signup flow just takes them to a different landing page that says like thank you for signing up check your email you'll have like the seed deck and then the automation right here is the seed plus deck lead magnet and so I go all the way back to jumping around pretty quickly let's go to automations I I basically created an automation right here beehive seed plus deck and it's a very simple automation someone puts in their email into that page and I send them a download also shout out behive has native downloads so you can just like download the file directly from the email itself um but this is like full funnel what a lead magnet is top of funnel Twitter LinkedIn I'm like yo this is super cool here's a c deck anyone who's interested it's also important to call out people who are interested in seeing my C deck are like the IP of people that I want to sign up for my newsletter right like I'm not just doing like clickbait things that are like the NBA is top 10 of all time like sign up here and I'll send you like my opinions like that's not the type of audience I'm looking for I want people who actually nerd out on like these like investing decks so I tweet about it they go to my page that I built native on bei's website I set up the sign up form to have a custom automation that sends this email with an embedded download link where they click it and they download the C deck directly to their computer and then meanwhile the the Assumption there is like while doing that they also signed up for my newsletter so I just am Distributing valuable content and getting email subscribers you know what you can do here uh you could you know once you get to this point of oh I'm adding 500 a th000 people a week from this lead magnet you can go and go to reach out to VC firms like andreon or or Sequoia and be like hey do you want to sponsor this because your ICP is also people who are trying to make better decks right and you could say for $10,000 a month for $5,000 a month you know I'll include you uh you know in this in this uh in this Automation and then you can also take some of that money and go buy more uh subscribers to that lead magnet yeah 100% right like if I know my funnel and I know and and I don't have that large of an audience but if I had a large enough an audience I'm like hey if I post this top of funnel thing I'm going to drive thousands of signups to it and Andre is interested in getting in front of those people as well I'm like hey pay me $10,000 for that I can then put $10,000 into like paid spend on Twitter to boost this post get more people to click through each Andre is happy because they're getting whatever their I like they want eyeballs or Founders clicking through seeing their logo and whatever I'm happy because I'm getting subscribers for free that's like paid for by Andre um so yeah there's a lot of like clever ways to continue to like skin the cat I guess in terms of ways to boost growth um last two things I'll show quickly is the referral program so I built the referral program back at morning brew that worked extremely well it led to over a million subscribers for morning Brew today it's I think admittedly Works a bit less but the thinking is everything we I've talked to talked about to date has has been how do we get more people in the funnel the referral program is these people are already in your funnel like they are reading your newsletter how and they like your content they're opening it how do you get them to then share with their mom their brother their co-worker whatever and there's different ways to do it we have a native referral program that we built into the platform you can see I have like you know approaching a thousand referrals to my newsletter so it's like you know one to 2% of My overall subscriptions but it's like free I didn't do a single thing for it and like the rewards that I offer are also free so this is me setting up a reward I offer our series B deck it's a little bit more sensitive so you have to refer someone to get it um and one referral and I just have this like silly image of me that's at the bottom of the newsletter that I stole from like Mr Beast I think but basically you refer one person your coworker the person sitting next to you and I'll send you an automated email where you can download our series spe deck which we raised $33 million for um and then I have another thing at three pears you get a promo code to get $10 off merch off of our store um shout out the store real quick um kind of cool swag Don't Kill the Messenger good good t-shirt um again so but to take a step back neither of these cost me anything the seed deck like I already created it's a PDF I send it via an email like I think morning Brew popularized sending t-shirts and hats and swag and mugs which like costs money and there's fulfillment and what people don't know about the referral program at morning bus we had tons of college interns managing that because people hit rewards and then they don't receive things and it's like loss in USPS and it's a total pain in the ass to deal with like physical stuff so my referral program is a PDF at one which cost a zero and then it is my Drop Shipping Store that I use fourth wall shout out fourth wall I don't own any of this inventory and I'm actually giving the reward is $10 off so like I'm like net net even on it it cost me zero to send that swag um so that is the referral program and then you can see and you can drop this into the newsletter natively so again the the value of just like everything allinone integrated like there's something which I'll show in a second when you're creating your newsletter where you could just do back slash referral program and it will show this at the bottom of the newsletter which is it gives the reader a unique referral code that they can track how many people they've referred and a unique like here's your referral pipeline so you can see like how it's working and you can like edit how that looks um so again like super customizable you add digital Goods you add physical Goods we have like the Fulfillment where you can actually track who is actually receiving these different rewards and it's all like trackable easy done for you one click add it to your newsletter so I say that because everything to date has been top of funnel getting more subscribers into my ecosystem this is me just turning super fans into a growth Channel via incentives right and these people these people are getting um they're getting the automation too right so they're getting an email like what happens if I refer someone what happens yeah so when you get an Al so that's the other thing I I kind of just skipped over but part of the referral program setup is like when you say that here is the reward that you get at one the second step to this here's like what you actually receive so directly in beehive you set the reward so step one was what is the reward and at what Milestone which I set to be one step two is like what's the email that people receive when they hit that reward and if it is like a physical good you might send like a link to collect like their address so you can send them something if you're like manually shipping things because mine is a digital reward which you can set here um it's simply the embedded download link to download my series B deck and like that's automated right like me as the operator I'm not like once a week going through to see who has a referral and who do I need to send something to it's like totally automated um and and so that and real quick on best practices for the referral program you've got you know almost 100,000 Subs I noticed you have two rewards if you're going from zero to 100,000 how you know how many how many Rewards should you do how do you think about that yeah so if you simple is better I think anything with rewards you're like kind of trying to teach a new Behavior which is I think most people who have been reading newsletters for a bit whether it's the skim or morning Brew or others are kind of familiar about how a referral program works but you're basically trying to take someone who just read your content and move them to action by copy and pasting a link and sending it to their friends or colleagues or whoever so there is like a learned behavior and the more that you have to explain like oh we have these 12 different rewards at these different tiers it gets like very confusing so I actually stole the one referral thing from milk Road milk Road they did so milk Road's like a crypto newsletter they went from zero to 250,000 subscribers extremely quickly and one of their secret weapons were that they talked to 13 crypto experts they said here's the crypto predictions by the experts for the year 2023 and it was a PDF that you could download only if you had one referral and so I think some people get greedy and they're like oh I have super fans like let's make the Milestone 10 referrals 10 referrals requires a lot of work and like it's a lot like it only counts as a referral if they actually opt in so you have like they have to do something the people you're sending it to and milk Road was like what's the highest leverage thing that we know someone would take the bare minimum amount of effort which is copy and pasting a link to one other person and I think milk Road grew by 25 to 30,000 referrals just with that one Milestone so so I ever since seeing that as a case study I've been a huge believer of like get a free digital product to someone for one referral because that also teaches them how to use the referral program and if once they see how easy it is if you have something else enticing at two or three it's like that much easier to convert them and then you can see see here we have like physical Goods we don't do the physical shipping but like we handle reward Milestones differently if you are sending physical we have promo code you can upload 100 onetime use promo codes to a store and it'll keep track to make sure that a recipient only receives a unique code once um so you can't like share promo codes and then digital is like a file URL whatever um so that Tak here here's a crazy idea um couldn't you do like go let's say like does does beehive have a a affiliate program yes so a great one a great one actually 50% if you drive anyone to beehive by the way so if anyone's listening and wants to join our partner program it is extremely extremely competitive 50% you said we've had someone who has recommend an Enterprise user that paid $50,000 like all they did was say hey like you're not happy with the email platform you're using you should use beehive they sent one email they made $25,000 UPF front we pay 50% of anyone you drive to us it's it's very silly and then we also have the Beehive beat each Club so each quarter the top affiliate we send to Maui the Bahamas or Aruba um so we have like a whole a whole network the partner program is amazing so if anyone's listening and it's like great at affiliate sales I guarantee we pay more than anyone and we'll do the heavy lifting but that's my my quick plug there carry on so you can go to a platform like beehive and and negotiate a or even sign up and get like a a promo code and say like the you know the average promo code is 25% give me 35% and then you can make it as a referral uh carrot that that is basically like I'll give you 50% you know 40% off beehive if you refer three people they're literally referring people to your newsletter you're getting subscribers and then you're getting paid uh because you're referring to the software yeah it's next level growth marketing but yeah that What the deeper you I actually kind of think that affiliate marketers are like the greatest marketers cuz they find every bit of Arbitrage to be able to figure out like what you just did there was like four Birds one stone right you're growing your newsletter faster you're making a margin on an existing partner program they're making money they probably like you more for even just like associating getting them paid in the first place there's like four layers of Genius in what you just said and someone should definitely do that cool all right I had to point that out there no there's a lot of opportunity there okay so one of the last ones I'll show is just like email collection on content um so here's like a sample of my newsletter I'll quickly quickly Flex the editor um beautiful text editor you can go in here um again it it usually looks like pure white screen mine is like super styled because of the 9s theme and then you we also just launched this where you can customize the style like directly in the newsletter build a bunch of different stuff you can change the typography whatever what whatever super customizable no code needed that's the plug um down here is like my referral section that I've created so like this is what shows in the newsletter so this is just a continuation of the referral thing now that I have all these people in my funnel every newsletter that I send has this referral section at the bottom and I can show um Granite I just made this look terrible so ignore this style but you can masquerade as like this person I scroll down um so what this reader sees is this here is their unique referral link so they can go and say hey Mom sign up for my newsletter goes to the landing page it has his unique code in the URL so any if this person and I'm his mom in this situation signs up like he gets credit he gets the series B deck and then he can also just track his progress right um so this person actually funny enough already has a referral so here's like their personal referral page he has a referral it shows that he's unlock this Milestone and he's two away from getting $10 off so this is just like the continuation like I kind of showed you how to set up the referral program this is like what readers say um and like for security purposes kind of block out the email I can't believe I picked someone who actually had a referral um but yes this this is how the referral program works for them this is all handled totally native again within bive like you don't have to set this up you add the rewards we do the rest um and then so the last thing I wanted to show is like kind of the simplest but one of the most effective is when you go to You're Building your post this is like my newsletter web poost that I'm sending out um Advanced email capture so we have three options none just means like when you publish assuming you publish both email and to the web like people online can find your URL and click on it popup means that there's like a popup that can style like as you're scrolling down the page like 40% down the page a popup shows up asking them to sign up to their newsletter they can dismiss that popup like it's up to them gated is the most aggressive it just means like you cannot read this content unless you're a subscriber and so I do every I think I signed up so won't work but all of my posts are gated so what that means in practice is if I land on my website and I want to click how to build in public it won't work now because I signed up earlier but here let me do little Firefox action we're uh we're rolling with the punches here where where's Firefox I didn't know I didn't know you were a Firefox guy I'm not but when when you have to test a bunch of things it's because this is actually a case study of it working well right like it NOS that I signed up earlier so it's not email gating so actually shout out us for doing it correctly so let's say I'm a a new visitor I am interested how to build in public I click on this as I scroll down it says right here subscribe to read this post and so I wish I prepared with the Tweet but basically what I'll do is I publish my newsletters every Tuesday on Monday night like I already know what I'm going to write about so I hype it up and I'm like yo I'm writing about this tomorrow be the first to find it in your inbox sign up to my newsletter here and it's just like a subscribe form typically just to the subscribe page I publish my newsletter on Tuesday and then I say I just shared all of the secrets of how beehive builds in public and like what it's done for me click here to read so like very not like click baity but anyone who's again in my ICP who's curious about building in public in startups is like that sounds interesting I'll click on that so I post on LinkedIn post on Instagram post on Twitter they land on Miss page which is the web version of my newsletter they scroll down now they're like email gated right and so like I've already done the hard part of like I have their attention they clearly are interested in building in public in startups they just have to put in their email it'll sign them up to my newsletter and then they will be able to read the rest of the content um but like the email gate is like the simplest and easy thing to do it's just like a drop down setting on every post and I have it like set by default um but if you're good at and which you are as well just like again it's kind of like the lead magnet but just top of funnel get someone's attention sell them on what value you can provide them um and then send them to a page where they have to put in their email yeah it's kind of B it's kind of like the the the newsletter send or the post is the lead magnet yeah exactly and then if you're sending weekly or daily it's just like constant Conta you you've already done the hard part of I've already written the 1500 words to build this post I've already published it now I just want to attract other people who may not have receive it because they're not a subscriber Yet to Come click on this page um and put in their email so it's like a constant lead magnet that you don't have to think about because you've already done the hard part and then so that's kind of like I guess we'll pause there like that is my in a nutshell I say nutshell but I think we've been recording for an hour the how I have grown from zero to 100,000 more or less in 14 months the the last kicker that I'll hit on is monetization because like that is like kind of like what makes the wheels go right like I can't just like continue to dump money into this newsletter if I'm not making money back so on my website I have this advertise tab this is a brand new feature that we launched last week but this is like my sponsorship storefront and and so this is publicly available I publish it I promote it in my newsletter and then obviously on my website up here in like the the navbar um but it shows the stats of my newsletter and this is targeted for advertisers so I showed the Media Kit earlier if you want to sponsor my newsletter you can as an Advertiser if you are um uh late checkout and you want to get in front of 90,000 startup Founders and employees you can book right here and this is like all fully integrated within beehive so as a publisher I'm receiving inbound opportunities from advertisers who are booking ad placements it's integrated on my ad calendar um so I haven't shown that but we have like a calendar which kind of shows all the posts that I've published and allows me so I only post on Tuesdays but allows me to also say like I post every Tuesday so I open up available inventory for advertisers to book right here right primary sponsorship the 22nd wide open 29th wide open the 6th of May wide open so advertisers can come in they see that there's available spots they can book it for $7,000 I get notifications so beehive has like a built-in notification thing um you know late checkout once to sponsor your newsletter you have a pending booking for $7,000 on April 22nd I can go through the process collect assets from you approve invoice get paid directly and everything goes directly into like the Beehive wallet which is um basically just like a bank account of money that you've made through beehive um so that is like that's the do-it-yourself version of the ad network of like I'm still doing the hard part of driving traffic to my sponsorship page to get advertisers to book the other thing that beehive does is the ad Network quick question on that does does beehive take a cut of the sponsorship Revenue like is there no so we do we there's other companies in the space that help you find bookings and if they do the invoicing in placement they'll take 5 to 10% of every sponsorship which like totally misaligned incentives of like why would I want a book when I can just send an invoice myself we do a $10 flat rate transaction fee but everything is fully integrated so you pay $10 to do the booking but you make all of the the money from the invoicing yourself and then the the advantage to doing it within our ecosystem is you'll receive notifications of like hey you have an upcoming place so like don't forget to put in your newsletter you can do back slash ads in the editor and it'll actually pull up the assets that you've created and you can oneclick add it to the newsletter and then like reporting is fully automated as well so for like the cost of $10 it like puts you fully into our ecosystem where everything is kind of done for you versus you having to do the copy yourself for you having to do like the inventory management and the invoicing and the reporting so it's like a total simplification um bad timing on my part part of the the other thing I was going to say two things one paid subscriptions I don't have a paid product but through beehive you can run a paid subscription where you charge your readers 5 10 $20 a month or annual we also have one-time payments we don't take a cut of subscription revenue and we have the dashboards and data free trials discounts everything built in so you can build like a full subscription product if you wanted to monetize via content or community so that's one way to make money on the platform boost is the other way to make money on the platform which is the passive thing that we showed earlier and then last ads on paid subscriptions are people making money doing paid subscriptions like that work a lot yeah yeah yeah yeah so not me this dashboard is not very intuitive because I don't have a paid subscription but we have like dozens and dozens of users who are making north of $100,000 a year via paid subscriptions um we have journalists like Oliver Darcy who's like making a push for like a million dollar in Revenue through paid subscriptions in his first year um we have dozens of other like real estate politics news content creators who are like making you know5 to $10 doar per reader and making tens if not hundreds of thousands of dollars per month so paid subscriptions is like a huge Revenue stream and it doesn't have to be all content so like you can build a paid tier that is like a community upsell and because beehive is open source in the sense that we have like I guess open sources is Inc correct open with like apis and web hooks you can say as soon and we have automation set up where as soon as someone upgrades from free the paid add them to your slack Community add them to your Discord Channel and so you can upsell like an additional piece of content and an exclusive community and it's all automated directly with apis and web hooks through our automations and so you can like upsell them on more than just content so yeah people are making a ton of money on paid subscriptions and we are one of if not the only platform in the space that doesn't take a cut of subscription Revenue so there's like the 2% fee for stripe which is like just the cost of doing business on the internet but like if you charge $10 a month you make $10 minus the stripe fees we don't take any cut boost is the second way we already showed boost which is the passive Revenue when people sign up for your newsletter you push them to other people those subs those newsletters pay you and then ads is like the third leg of the stool where you can go direct and so big desk energy sells direct sponsorship ship via the sponsorship storefront um that I just showed off a minute ago or we have an ad network with Netflix Nike Roku um HubSpot Etc where basically we are constantly provisioning ads to Publishers who are the best fit saying Nike wants to sponsor your newsletter they're paying $3 per click you see the different copy you can choose the copy that you like the most the day that you want to run it you add it to your newsletter in one click and then you get paid 3 weeks later uh you never had to speak to a single person at Nike and you have like a premium Nike sponsorship at your newsletter paying $34 per click um that times like the 100 placements or the 100 campaigns that we have now so like I'd say we are very flexible and like my stance as like the founder is I don't care how you make money I just want our users to be able to grow as fast as possible and make as much money and whether it is subscriptions or boost or ads and whether we give you ads or you sell them yourself as long as you are making money on the platform I'm happy and I feel like I'm doing my job we're not going to have enough time to cover this but if people want comment for a whole episode around startup ideas related to a newsletter based business but one thing we didn't really cover today is how do you know if your idea for you know building a newsletter is a good idea right like you intuitively you know you came from morning Brew and you had some intuition that big death energy there was I mean I guess it's just your personal story um and what's going through your mind so maybe there isn't too much to think about it but I'm just curious how should people think about uh their idea for starting a beehive newsletter yeah I think It ultimately depends on what your end goal is right so even though this video was like an hour and 50 minutes of like high packed how to grow as fast as possible like a growth marketer and make as much money as you Poss possibly can through Boost and ads and I think that's kind of like the perception and Market of what beehive has been built for CU like we did build these tools from my experience at morning Brew which like the name of the game for me at morning Brew was let's grow as quickly as we possibly can and beehive is basically my brain through that experience put into a platform built for that so like this is like the highflying growth view of what this can be but like I don't do big desk energy to make money it's like not really a business for me get more benefit out of being able to send an email to 90,000 people every Tuesday about how we're building the company about my philosophies around startups and business and growth and monetization and work life balance and like all of these different things that I and topics that I write about and I get more benefit like I've hosted three founder masterminds in Costa Rica with like 25 amazing Founders that are now like my boy is like very close friends and relationships who are all building like multi-million dollar companies and they all came from reading the newsletter total strangers before that so like I'm doing this more for Community thought leadership and the value I get out of publicizing the journey the money is like a nice to have that pays the bills and I know how to like pull the levers to to make that happen so I say that with like some people want to see a newsletter as a channel to make a lot of money like I kind of explained and you can monetize via subscriptions and ads and boost and grow super fast like that's great some people are going to use as top of funnel for community and courses some people like you it's like you have an agency you have other businesses and properties and you being a thought leader and someone that people go out of their way to read and trust is better for your portfolio of businesses and just like life Endeavors so I think it's important to start with like what you're trying to get out of the newsletter because there's all different shapes and sizes of what you can leverage it for I want to share my screen for a second yeah I can I've been sharing for way too long so it's all it's all you so I met I I'll tell you a little story before I share my screen actually so there's a friend of mine and someone I used to work with she um she started a newsletter and wrote like a couple newsletters and I thought that they were amazing and that they would really help her um build a brand for herself have this asset get have a be a creative outlet and really transform her life but she sto she stopped and I had coffee with her recently I said why did you stop and she just said you know life got in the way and I know it's something I should be doing but you know I guess I I didn't have the time or whatever and I said you know what the greatest thing I've done has been one of the greatest things I've done in my career since Co has been consistently posting and that means on on X and it means on a newsletter and stuff like that and I saidif I were you I would just pick a a you know a weekly Cadence and just post something and I gave the example of Seth Goden Seth Goden has been writing a daily blog for the last like 14 years and some days Seth Goden has an incredible story that he he does he shares and some days it's like a TW line you know post and it's just a thought that came into his head but he ships no matter what he made that commitment to himself so all I told my friend was I'd want you to make this commitment and she actually just texted me um here I'll share my screen we might have to might have to blur out some of this Rafa I don't know what we we blurring out but she she just sent a message uh you know Greg you're so right consistently you have inspired me she says the consistent newsletter is really the foundation to unlocking everything else because it builds trust engagement and your brand comp communicating your essence and what you're really bringing to the table to share and she goes and I think this is actually one of the most important things she said she says it was helpful to speak into the fear of not delivering topnotch content if I write more often and then she reminded me today she said thank you so much for the encouragement I really appreciate I really appreciate it I bring this story up because I think that a lot of people fear not starting and not being consistent and I think that I'm not saying that everyone should write a newsletter but I still think I think that everyone should try and commit to the process because the upside we've seen today is pretty big and I was just curious your thoughts on that I want to end on that note yeah I mean I've said it I think even in one of my most recent newsletters writing weekly and sharing my thoughts online has probably been the highest leverage thing that I've done in my entire career it's opened so many doors to Angel Investing meeting other Founders meeting people who are doing really cool and are either inspired by my journey or inspire me by bringing me into their Journey um and it's just unlocked more doors that I can explain in like a 30 second unprompted clip but it it's been like the hard the highest Roi thing possible um so I think like in reflecting kind of on like everything we ran through I think I just gave like the crash course of like intense growth marketing and monetization for like a high growth newsletter and I feel like that could be overwhelming for like a ton of people I get a lot of enjoyment just I got enjoyment when I wrote to a thousand people for the first month and like barely anyone responded but like I felt productive and I got a lot out of like getting my thoughts out onto paper so take what you want out of the the long video like you don't have to do all 15 things that we ran through you could choose one or two of them you don't even have to be like a high grow startup that puts money or a high growth newsletter that puts money into acquisition you should just focus on kind of like what is your end goal and some are very entrepreneurial and startups and like want to build their business build their pipeline others just enjoy writing and sharing content um and I think obviously I'm very bullish on email as a medium if people want to get started with beehive how do they do it I think we're hooking you up with a a nice promo code too so they can get a discount um so I guess looking the comments I'm I think we're going to give Greg and Greg's followers a nice 30% off for the first three months but we're also the most affordable platform in the market by far so call should not be an inhibitor to using the platform and if you've learned anything from the video you can make a lot of money fairly quickly and the my I didn't hit on this but my North Star for the business is how many people are actually making more money through our platform then they're paying us and like that I think is like the real value of the platform if you pay us $79 a month but you're making $500 a month through the ad Network and boost like that is Roi positive to our users and our ultimate Northstar so a very long-winded way of answering your question be hype.com and then use the promo code that we're going to give Greg to get a discount beautiful I'll pin that as a comment in the YouTube um and uh dude Tyler come back again it was this was awesome people really appreciate these like master classes around okay where do I start How Do I Do It Best Practices so thank you for spilling the knowledge and the sauce uh you under promise and over copy everything copy everything right I showed you my live unfiltered account and how I set up everything and it's free for the taking so I love it later Tyler appreciate you cool peace peace [Music] it's time baby