Transcript of My New Favorite Alternative To LinkTree For Music Artists

if you're a music artist on the internet in 2025 then you're probably using a Linkin bio service if you're not familiar with what a Linkin bio service is uh here's my Instagram come follow me say hi you notice I have this Linkin bio thing here it's a link on my bio and this exists because Instagram doesn't allow you to put links in your individual videos same with Tik Tok you can you have one link and that's the link in your your biography on your on your page itself so if I click it it's a page that has all my different links now there's a lot of services like this this is later.com um I use them as an app or as a social media scheduling Tool uh and it's pretty cool but there's also link tree a lot of artists use but in this video I want to show you a new platform that is combining a lot of tools from a lot of different other platforms to save you money essentially and consolidate these tools into places where they can be used smarter and also more cost effectively and the video platform we're going to be looking at today is called pinpoint and I'm going to show you kind of how how it works how to use it and why it might be a good fit for you this is not sponsored by them I do have an affiliate link down below um but it's it's not sponsored they're not contributing to anything I'm saying in here uh and they've been very grateful or they've been very helpful in helping me understand how to use the platform and uh even helping me get it set up as well to make me get into it sooner but overall I want to show one thing first which is the pricing because every time I show a tool in the platform everyone asks me immediately like how much does it cost which is fair um because you're you're you're an artist and you're trying to make the most of what you got um especially when you're starting off so it's $8 a month annually $10 a month monthly so pricewise it's comparable to a lot of the other uh platforms obviously there's free Linkin bio options but the the reason why this I think is a unique value proposition is because it's not just a link in BIO one of the things it does they call it a mini site but I I'll refer to as a linked bio just because that language is I'm more used to it in addition to that it also has a a uh can do a lot of the same features that places Lelo can have which is another option I've never discussed them but Lelo is a place where you can schedule drops and have email SMS and social media notifications for subscribers you can do that in pinpoint same with many chat Instagram automations you can do this in pinpoint um there's a audience analytics it doesn't really replace Google analytics but it it does supplement Google analytics right nicely Community is an SMS marketing platform that actually does cost over $100 a month uh pinpoint you also have SMS marketing and also MailChimp pinpoint also has email marketing so I'm covering this today because pinpoint has this nice kind of combination where let's say you don't have a website you don't have an email list you don't have an SMS list you don't have a any kind of Instagram automation service um for just 10 bucks a month monthly with like no annual subscription stuff you can get access to all these these tools uh and then you can actually start trying to monetize your audience earlier right because that building a Shopify site and Building Sales fun building an regular email list an SMS list takes time and it it costs a lot of money like sometimes it quite literally can cost $250 a month to get all these tools like they're not bsing this number so let's dive into the platform I'll show you what it is for some of you this might not make sense right some of you might be totally cool with link tree whatever free option you can have and that's totally fine this is just not for you but I think there's a lot of you out there who are probably looking to consolidate some services and and save some money so this is the back end of pinpoint uh there's way more customization you can do in here than what I've done and let me actually first just show you the page I think if I click publish changes it actually opens it up for me um so there's way more you can customize on here but this is the premise of the page you have this top area where you can have a banner an image a name and then a description text and then your social media links can be placed along here I have Instagram listed here for now but I could add more you can make all these sections I think they call them sections yeah sections um you can make all of these sections let me actually zoom out for different things you have so for example this one I'm obviously going to be different than most artists because I'm I'm I have my own music but I'm also this YouTuber content creator thing but make a folder for courses make a folder for music make a folder for music marketing services and as many different sections that you want um and so all of these just link to specific things like if I click on um here I have it linked to one of my websites and if I link this here you see that I added the song and then it has all these little buttons for individual platforms so I can click on Spotify and I can go to my band song on Spotify pretty easily and then the same for the courses now at the bottom there's this stay tuned and look out for text from this Creator um this I'm already subscribed to so I can't subscribe again although let me see something so what I did is I open this up in an incognito browser so it doesn't know who I am and you can see I opened it up it showed the page and then after a couple seconds it it popped up this thing where people can subscribe for Early Access and exclusive updates they can enter their phone number or they can switch and enter their email so all right off the bat we're using our Lincoln bio as a way to acquire uh leads and build the fan base that we actually own which again is why one of the reasons why I'm talking about pinpoint in the first place is because a lot of artists don't do this stuff and partially is because they don't have a easy and affordable way to to have an email SMS list um so even if they close it at the bottom people can always go back and they can opt in so this just makes it easy for fans who are checking out your stuff already to instantly sign up without having to like jump to another website or anything it's kind of it's pretty seamless overall so that's when I'm logged out um now if I go back here and we'll flip back into the back end it's it's fairly simple to use in my opinion you just come down to the bottom add section there's all these different categories General section pretty much as section you can do whatever you want you can add events for tours tickets merch audio video survey which I actually haven't played with the survey section I'm not 100% sure what this does select survey so apparently on pinpoint I didn't even know this about the platform you can create surveys survey name survey prompt collect fan information directly on your Hub you'll be able to download information about all responses so I didn't even know that I'm constantly finding new stuff in this platform which has been kind of fun but Mor L story if you have a section like this you can just add straight up URLs if you have an event section you can just add the ticket links and it'll automatically rip the event title and the photos from the events to make it pretty simple to add your your shows and your links and and your music a lot of this stuff happens automatically so this is the page builder it's pretty much what you would expect you can go in you can customize the cover in the banner you can customize the background you can customize pretty much everything about everything like text colors and background colors and embedding and you can embed it onto a different page if you need something fancy or you need it to show up in your domain name Etc so that's that you're probably already familiar with page Builders and Link and bios that's all kind of standard stuff but what's not standard is the SMS marketing so this you you have to apply for a phone number but you can apply and get a phone number and you can even get started with the application for connecting WhatsApp if you use WhatsApp for your business uh you can combine that in here as well which is neat um but once you have a list remember when people visit your link and bi all people are opting in to subscribe to your your Hub rather and when they do that they get added to this list and then you can create blast now you do get a certain amount of free credits but it does cost money to send text so they do uh charge money on a per usage basis which is another reason why I like pinpoint is they don't charge you like an extra fee to have a like a theoretical number of text or messages per month they they charge you for what you use which I I think is an incredibly Fair way to do it for example when I I I have an email platform that I use called drip and I'm really happy with it I like it I recommend it to people however I pay like $250 a month for drip my email platform because I have like I I don't know the exact number but like over 14,000 people on my email list so I pay for all those people on my list regardless of how many emails I send them which in some respects is good cuz I I mean kind of encouraged to send as much as possible but what ends up happening is I don't need to send 12 emails a month to people I send maybe four uh depending depending on what if they signed up for like an automation sequence or something but this you only pay for what you use so you do get a certain amount of free credits which is great for trying it out and getting started and seeing if SMS marketing is your thing but they do have a little Builder so you can choose a segment so you can segment your list and then you can choose to send the segment or all subscribers you can come up with the campaign title choose SMS Channel and then you can say hey check out my new song and if you're wondering why this preview is a little messed up it's cuz I'm my screen is kind of squished in to fit it on to fit it on a video so it's a little squished here but this will be your text message uh 160 characters per segment usual kind of SMS thing uh and you can send links and stuff in here uh the perk of SMS even though it's a little more expensive than email like typically email is you can send 10 emails per Penny through through a lot of like email platforms SMS is usually one penny per segment in nationally and it can be more expensive internationally so you per segment is essentially 160 um so you know texting can be more on the expensive side but the value of it is that texting is has like a 90% open rate email usually 30 to 40% open rate depending on how engaged your list is uh my email list is about a 50 to 60% open rate for of emails um but that's because I've done a pretty good job of not spamming people and also um pruning my list over time if people don't open up an x amount of emails I remove them from my list so I don't waste money having them on my list so same deal with this SMS is is great like you know people are going to open it essentially uh clickthrough rates can be quite good but you have to be very mindful of not annoying people so this SMS can be incredibly powerful but it's more expensive and you have to use that power wisely so that people don't bail when you're interrupting them at dinner or on their date with a text message so that's the Builder it's it's simple it gets the job done and you can get started with SMS marketing super quickly on a similar note they have the same thing for email so you have people that are signing up for your email list through your pinpoint Hub and you can also make email campaigns so this is typical email Builder hey so and so hey fam write your email you can add images you can add links you can add bullet points all the normal stuff headings y y y or apparently you can write with AI um promote my new song called fear to my fans please I've never done this AI thing this is completely on the fly so let's let's see what happens all right so this isn't an email I would ever send but this does look like a chat GPT type of email typically as with most AI tools if you're going to use them you you want to be more specific because it has no way of knowing what this song is about I literally just said for new song fear to my fans and it's just it just has to do whatever it does so you know use it wisely typically I'm going to write all my emails manually I'm not going to use an AI tool really ever but this also shows the pricing here if I go down um you can see you only pay for what you use so it's about a tenth of a penny it's an eighth of a penny per email send um and a minimum $1 purchase so you know let's say you have uh a thousand people on your list and you're sending an email that's going to be about $1 right so um you only pay for what you use and it's pretty cheap sending emails too so you'll have to have a pretty sizable list before this becomes anything more than like a than an extra like Buck or two per month you know so for the most part it's it's so cheap it's practically free until you get to the point where you have a big list and at that point when you have a big list you should be making money from your list a lot of uh online marketers will say you should assume you're going to make about $1 per email per month from your list it's not exactly like that with music but it can be but for a lot of businesses that is the case if you have a list of 10,000 people you can kind of assume you make $110,000 a month from that list if you're doing a job right if you have 100,000 people you can make 100,000 a month now it's not easy but that's the reason why a lot of people value email lists and SMS lists is because uh subscribers who are actually there for the right reasons who are engaged and like your product are valuable whether they're there for this reason or another eventually if you're doing your job right they will they will buy something from you if they're actual fans of what you have to offer so email L great SMS looks great they also have this feature for Instagram automation so this would be something that replaces many chat or a few others I hooked up my Instagram to show you kind of how this works but it's it's pretty simple essentially you create a new Automation and you you name it and then you pick a keyword and then you pick a reply so the way the keyword Works me zoom in is let's say you want people to message you want them to comment free CD so what is going to happen is if someone DMS you the keyword free CD here is your link to gra your fre CD when someone DMS you free CD they're going to get that automated reply also you can't really see this behind my face but if someone comments free CD it's going to DM them as well so if they comment fre CD it's going to reply to them with a message so I don't know if if you've never heard of this Instagram DM automation stuff this might sound kind of terrifying but um this has actually been a thing for a few years now on services like Min chat and and actually many others where you can have a person DM you or message a certain thing or comment a certain thing and then it'll automatically reply uh and there are rules around how this stuff works but um when someone does an action and it instantly replies that's basically the main application for it so you can't have this bot like hit up people that haven't reached out to you in some way first it's only for people who hit you up and then it gets the instant reply and then um you can't hit them up again with this tool like a week later it's basically they do an action your software script will automatically initiate it um and pinpoint is a metav verified business partner I think it says meta business partner U they're on their list so like they're they're using like the official API this isn't like an unofficial tool this is like done the way it's supposed to be done with Facebook Instagram's permission to to do it and this can be really powerful so imagine having someone comment or DM you free CD and then it automatically send us a link or someone comments the word um or they they're messaging you and they're asking about tours or show or tickets or something you could set up automations when someone says it it automatically delivers that reply so that way you don't have to be as there's not as much pressure for you to be as present replying to your DMs or replying to every comment you get Etc and and you can run ad campaigns asking people to comment certain things and then now all of those people that comment are going to get that DM which you can imagine that's that can be easier for some people instead of having to click a link go to a page fill out a form or whatever it is they can just comment under the ad and they're going to get this DM delivering the link directly to their inbox so it can be pretty pretty handy overall now the next thing I want to show you is the analytics and data that you get off the back end so just like a lot of these other platforms you get insights into what people are clicking so I can see exactly what links on my Hub people are clicking what social media channels they're clicking What audio Services they're going to for the music links and a breakdown of which individual things they're clicking on but I can also flip into views and this is going to show me like stats for the people who are actually looking at the page and so we get a breakdown by city by state and by country and then a graph of people visiting the page over time so this way you can tell if if you know all your social media posting is translating to an increase in clicks and what city cities is that translating to and if you're running ads for example to promote your Instagram page get more followers like are you seeing those same cities countries or States pop up in your link and bio meaning that the people who are going there are actually clicking on your links and potentially converting into subscribers on your on your Hub on your pinpoint Hub now there is a CRM as well and I'm going to have to blur out stuff on this page but on this page um this shows you you're all your subscribers so when people opt in for their email or phone number you're going to get them here as a as a CRM person this is also where you can export your contacts you can import your contacts and you can also handle your segments which next if I click manage segments this page is where you can create your segments so let's say there's certain people you want to bundle together um like for example you can filter people out by by country by city by region um you can filter them out by how they subscribed right and well right now it's just Hub but you can imagine there could be other ways people would subscribe uh phone area code subscriber date last message date spreadsheet filter so there's all these parameters you can use to segment people out um and this just makes it easier for example if you're touring to make a a segment of cities that align with what your current efforts are you know you can get it down pretty granular make all these different segments for different regions different parts of your tour different countries of your tour and then that way you can send them individually ual IED SMS blast right let's say I made a segment for a certain country I could then go in here and I could choose that segment I can't choose it now cuz I didn't actually create it but then I could say you know hey hey British fam um our UK tour starting up in August here's the ticket link to check out the dates right so you could hit up all your British people or all your people living in the UK and let them know that you're UK tour schedule you could hit up everyone in let's say uh New England and show them all of your dates for New England or the entire us or France or whatever right segment and then send to the SMS just the people that matter and and the usefulness of that is that you don't have to waste text messages on people that live in another country if you're doing a tour that's only relevant to maybe one tenth of your list so you don't have to waste those text messages you can segment people uh and the same goes for email right sometimes it makes sense to only send emails to certain subsets of your list and sometimes it it doesn't right so it's always good to be able to segment control who you're sending to you don't always have to do that sometimes you just blast everyone but there are useful cases where you want to segment your list all right so that is pinpoint it's a Linkin bio service that also Blends email marketing SMS marketing and Instagram automation with a fan CRM built right into the platform as well uh they do have a free trial so I highly recommend just taking it for a spin seeing if it makes sense for you if you're the kind of artist who has just been getting into the idea of monetizing in your audience or maybe you've never had a link in BIO service and you and you want to get into some of these email SMS and automation tools without having to spend like 100 bucks a month I think pinpoint fits in like a really specific spot that will make sense for probably not all of you but but maybe for some of you so check it out and if you want to see how you can Market your music check out this playlist right here uh because that's normally what I talk about but obviously this is very relevant to that as well and if you want to see whatever YouTube thinks you should watch check out this video right here anyways thanks for watching and I'll see you the next one bye